About
My name is Shahad Ali
Designer. Writer. Storyteller. Marketer & Artist.
Imagination never idle. Dreams never still.
I was born in Iraq in 1988 — just as the curtain was falling on one brutal war, and two years before another began.
My earliest memories were shaped by the weight of conflict: the First Gulf War, the years of sanctions that followed, and the long shadows they cast. Hunger, grief, and survival became quiet constants. Yet somehow, so did imagination.
As a child, I lived in two worlds — one of rubble and silence, and another built from wild dreams. In my head, I traveled to cloud cities, unraveled mysteries on hidden islands, and befriended creatures in enchanted jungles. Maybe it was escape. Maybe it was resilience. Either way, I never stopped imagining.
Then came the Second Gulf War — devastation, displacement, and the loss of a million lives. I attended college through gunfire, explosions, and the constant fear of vanishing without a trace. My family left for the United States, but I had to stay behind. For two years, I lived alone in a war-torn country — while wondering if I’d see my family again.
In my mid-20s, I finally made it to the U.S. A new country. A new language. A new life. It wasn’t starting from zero — it was starting from underground. I had to rebuild everything: language, career, friendships, community, and identity. I earned my second degree — this time in a foreign tongue — and stepped into the brutal maze of corporate America. I struggled. I endured. I evolved. And somewhere along the way, I returned to the one thing that never abandoned me: storytelling.
Now, writing is no longer just a spark. It’s the fire I tend, the place I return to, and the way I make sense of a world that keeps changing. This is where my journey has brought me.


Studio Ethos
Why I Create.
How I Dream.
Every spark begins with it a question, a whisper, or a wonder.
My work is born from the fire of lived experience, the ache of untold stories, and the relentless pull to create something meaningful — something beautiful — even in the dark.
I create with conviction. A belief that imagination matters. That storytelling transforms. That creativity is a force — messy, magical, and deeply human.
My work builds bridges — between dreams and their expression, between who you are and what you’re becoming.
Whether it’s a novel that refuses to end, a project begging for clarity, or a spark that needs oxygen — this is the space where creativity can stretch, stumble, and soar.
I believe in bold stories, tender work, and creative defiance.
I believe in work with soul.