Academic Excellence & Lifelong Learning

From 2015 to 2020, I earned my Bachelor’s degree in Marketing at Penn State Erie, The Behrend College, with minors in Management Information Systems and Technical Sales.

This foundation was built through a series of high-impact, real-world projects that sharpened my skills in strategic marketing, communications, and digital engagement.

Since graduating, I have continued to invest in my professional growth — obtaining the Foundations of User Experience (UX) Design certification from Google, the Advanced Product Marketing and Product Marketing Foundations certifications from LinkedIn, and the Data Analytics Certificate from Penn State Behrend.

I am currently advancing my expertise in UX design through Google’s learning pathway, while also developing new creative and technical projects that expand my professional reach.

Skills Developed

Project Management · Digital Marketing · Market Research · UX & UI Design · Graphic Design · Data Analytics · E-commerce Management · Team Leadership · Client Relationship Management · Product Marketing Strategy · Collaboration · Problem-Solving · Adaptability · Continuous Learning · Bilingual Communication (Arabic & English) · Creative & Professional Writing

Professional Certifications

Foundations of User Experience (UX) Design – Google (Aug 2025)

Gained a comprehensive introduction to UX principles, including user research, wireframing, prototyping, and accessibility best practices. Obtained through Google’s professional training program.

Advanced Product Marketing – LinkedIn (Aug 2024)

Expanded expertise in go-to-market strategies, product positioning, and lifecycle management. Earned through LinkedIn Learning’s advanced curriculum.

Product Marketing Foundations – LinkedIn (Aug 2024)

Built a solid understanding of product marketing fundamentals, from market research to launch execution. Completed via LinkedIn Learning.

Data Analytics Certificate – Penn State Behrend (Sep 2023)

Completed a 15-hour professional development program focused on data collection, visualization, and interpretation to drive decision-making. Awarded by Penn State Behrend.

Undergraduate Projects

I worked on several high-impact projects during my time at Penn State, applying marketing, communication, and design strategies to real-world clients and organizations. These included:

Fall 2017 – Non-Profit Social Media Campaign

Led a multi-platform social media initiative for a non-profit, producing consistent, high-quality content that grew follower engagement and click-through rates by 80% — setting a new benchmark for the organization’s online reach.

Fall 2018 – Communications Project

Designed and executed a targeted social media launch strategy that went viral, driving a surge in product visibility and website traffic well beyond client expectations.

Fall 2019 – Erie County Historical Society

Created a comprehensive digital marketing plan, including a full website redesign that improved user experience, boosted accessibility, and significantly enhanced online visibility for the organization.

Spring 2020 – Marketing & Communications Project

Directed a multi-channel marketing campaign, optimizing online presence, refining advertising strategies, and delivering persuasive presentations that secured client buy-in and lasting engagement